But its latest recruit, 21-year-old Pierson Wodzynski, had just a few thousand followers when the company first signed her. The company's talent roster has some big digital personalities like Rivera, his sister Lexi, the Stokes twins, and Ben Azelart. The pair told Business Insider the goal is to build a version of the Disney Channel for the YouTube age. Rivera and his business partner and manager, Max Levine, cofounded Amp Studios, a talent incubator and content studio focused on 10 online creators. Now the 22-year-old is navigating a much more crowded digital-media space, and betting that creating compelling storylines on platforms like TikTok and YouTube matters more than being an influencer with a big following (which he also is).
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